Rachel M. Harrington, ABR

My Objectives Are To:

  • Work diligently to fully expose your property to the market as quickly as possible.
  • Help you net the most possible money from your investment.
  • Make every qualified buyer in your area aware of your property.
  • Maintain excellent communication with you.

30 Point Marketing Plan:

  • Order Ownership through Title Company, pull Tax Records.
  • Comparative Market Analysis (Research active and sold properties).
  • Review Current Market trends for the subject subdivision.
  • In depth consultation with the Seller (Marketing Plan).
  • Perform exterior "curb appeal assessment" of subject property.
  • Arrange for Staging to showcase your home.
  • Take Digital pictures.
  • Measure dimensions of the home.
  • Install For Sale sign.
  • Install electronic Lock Box.
  • Review customer-showing procedures.
  • Complete all paperwork accurately by using KCRAR board approved forms.
  • Submit to Multiple Listing Service (MLS).
  • Disseminte details to the top 40+ home search sites.
  • Create QR Code for marketing material.
  • Design custom Property Flyer.
  • Prepare Feature Book to leave in home.
  • Set up flyer box on the yard sign.
  • Set up home with personal web address (url).
  • Submit to Company & Personal Websites.
  • E-Mail listing details to local top producing Realtors.
  • Disseminate online ads to multiple home websites.
  • Send letter to mortgage company to prepare for closing.
  • Edit Company, personal and property WEBSITES & upload photos and proof MLS for errors.
  • Talk enthusiastically about the property at Office Meeting.
  • Call Agents, obtain buyer feedback & relay info good and bad.
  • Post home details on a variety of social media outlets.
  • Send seller weekly Web Activity Report.
  • Send seller Feedback Response Report.
  • Review Virtual Showings and email follow-up to customers.
  • Prepare updated CMA and evaluate recent sales and new competition.
  • Review Seller's motivation and urgency to sell.

 In Addition:

  • Make helpful suggestions that will get your property sold quickly.
  • Present all offers and assist with negotiations to obtain the best price.
  • Counsel Seller through the inspection period of the contract.
  • Make arrangements for the appraisal.
  • Contact Buyers lender through-out the transaction to track progress.
  • Keep seller advised on the progress of the closing.
  • Schedule the delivery of your check to you upon close.